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Conversion copywriting courses torrents9/18/2023 We use your data to provide and improve the Service. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. (“us”, “we”, or “our”) operates the website (the “Service”). Rinse & Repeat: We take what we learned from testing and work for more conversions every time.Ĭaptivate Content Inc. We look at how the new copy has actually converted and what we can improve next time. Go-Live & Testing: When the page is live, the emails sent or the ads published, the fun begins. We craft conversion copy around that big idea, using the techniques of direct response and pulling in ‘voice of the customer’ messaging. We present that conversion theory to your team for feedback.Ĭopy Development: This is where the experiment begins. ![]() Research & Analysis: Interviewing, surveying, mining reviews, auditing messaging (yours and competitors), digging into analytics and the performance of past campaigns… we use the conversion research techniques that best fit the project.īig Idea Development: Based on the data, we develop a hypothesis about what will trigger your leads to convert in higher numbers. We talk key performance indicators and make a plan for you to share your data and insight. Kick-off: Here’s where you brief us and connect us with your team.
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